When it comes to healthcare communications, we do it all: blockbusters to niche products; large pharma to smaller up-and-comers; specialty pharma, biotech, devices and diagnostics; healthcare technology, hospitals, non-profits and academic centers. For nearly two decades, we've been providing our clients with the best counsel around. As part of Chandler Chicco Companies and inVentiv Health, CCA offers an integrated approach to healthcare communications.
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While the mantra of healthcare companies and organizations has long been about BEING patient-centered or improving patient care, some companies that develop and market medical devices may question whether or not the...
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A public relations program can take many forms: it may include direct engagement with consumers at events designed to raise awareness of a product or cause; it might put media relations to use as a way to reach...
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A few short years ago the mantra in PR when it came to bloggers was: treat them like reporters. Elements of that statement remain true (e.g., the importance of transparency), but the current reality is that, in most...
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