Our clients are facing increased pressure to differentiate their products and services. For healthcare professional and payer audiences, this often means the need for our clients to demonstrate value "beyond pills." Our expertise in building partnerships and collaborative programs with clinical and payer professionals stretch across multiple disease areas and markets. Our hallmark is membership-based, enduring programs that are built on shared objectives. It is these programs that drive positive reputation for our clients and form the basis of practice and environment shaping activities, from improved diagnosis and treatment guidelines to service redesign. We can access additional expertise from the Syneos Health network in market access and medical communications to ensure initiatives are developed with a deep understanding of the need and a robust, evidence-based approach.