Measurement is a critical part of every project. When determining how best to measure communications programs, our approach to measurement and evaluation is 360°. Not only do we look at the output of communications efforts, we also incorporate measures of the outcomes to understand how communications moved the needle and drove the target audience to action. CCA then brings the learnings full circle to refine the programs, leverage the strengths and develop best practices. Our research and analytics specialists have particular expertise in conducting journalist audits, media content analysis, measurement and evaluation, stakeholder research and survey research.