Digital and social channels are impossible to ignore for patients, doctors, providers and anyone accessing the vast landscape of health and wellness today. CCA is breaking new ground in the development of digital and social media strategies and content. Our deep experience in traditional healthcare communications and commitment to excellence informs our understanding of digital and social media trends and how they can be appropriately leveraged and executed for pharmaceutical companies. Our teams work closely with our in-house digital experts to monitor new technologies and trends, relevant regulatory developments (like FDA letters, notices of violation relating to digital initiatives, etc.). Equally important, we have extensive experience in working with internal medical, legal and regulatory review teams to develop executable, high-impact digital and social media initiatives. This approach ensures our recommendations are strategic, balanced, informed and achievable.