• PRime Cut is a Chandler Chicco Agency publication designed to share our perspectives on trends affecting the industry, our thoughts on best-practices, and new developments at CCA. We call the publication PRime Cut for a reason. Not only do we think it represents cutting-edge PR theory and application, it also represents one of the neighborhoods in which we work and live: New York's dynamic Meatpacking District. We hope you enjoy it.
    • Please email PRimeCut@ccapr.com to subscribe.
       
    • Issue 11 - The Dawn of a New Era in Healthcare Communications
    • In this issue, Alison Dunlop, head of CCA's UK and EU specialist consumer health marketing services, explores the trend of consumer companies seeking counsel from specialist healthcare communications experts. To better illustrate this rising trend, Alison, talks in-depth about the positive role healthcare specialists are currently playing in the growing functional foods category.
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    • Issue 10 - Driving Media Coverage that Delivers Value
    • This issue highlights the current trend in marketing opportunities and challenges faced by the pharmaceutical industry, both in the US and the EU, and explores the role effective media relations can play in developing the right marketing mix to reach your target audience. It provides an in-depth look at the top three challenges of achieving top-tier media coverage and insightful media tips to tackle each.
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    • Issue 09 – Keeping Creativity Alive in a Highly Regulated Environment
    • In this issue of PRime Cut, Julie Adrian, Eleanor Petigrow and Kelly Teasdale explore the challenges of staying creative in a highly regulated environment and outline how looking beyond traditional tactics and recalibrating success can be imperative in healthcare communications. Neil Beasley and Max Brady also look at how integrated communications programs involve medical education and PR activities, supported by advertising and promotional campaigns in the article entitled "Integrate to Innovate."
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    • Issue 08 – The New Democratic Congress: What Lies Ahead for Healthcare
    • In this issue, PRime Cut takes a close look at the possibilities and challenges facing the US healthcare environment now that Democrats have gained control of Congress and discusses the key findings from a post-election healthcare forum sponsored by Health360Strategies. Also in this issue is an analysis of the challenges faced by healthcare communications professionals across the UK and Europe amid growing consumer cynicism towards the pharmaceutical industry.
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    • Issue 07 – Healthcare in Need of Culture Change
    • This special issue of PRime Cut takes an in-depth look at media practices around the world with a special focus on some of the regions dominating today’s headlines. Read what media experts from around the world have to say about the media opportunities and challenges their clients face in each region.
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    • Issue 06 – A Heavy Dose of Washington
    • Allison May Rosen, Head of Chandler Chicco Agency’s DC operation and Dean Rosen, Head of Mehlman Vogel Castagnetti, Inc., share their knowledge of Capitol Hill. The article explains why healthcare companies need to pay close attention to decisions made in Washington DC.
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    • Issue 05 – The Right Medicine
    • This issue takes a closer look at the evolution of patient-physician relationships over the last decade and provides insight about the responsibility of healthcare communications experts with both the patient and healthcare provider communities. 
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    • Issue 04 – Conducting Business in Today’s China
    • In this issue, we answer critical questions about China’s burgeoning healthcare market and offer insight gained through meetings with government officials, healthcare administrators and communications experts.
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    • Issue 03 – Opportunity Comes Knocking
    • This issue focuses on the current American healthcare system highlighting survey findings which point to patient discontent, the need for improvement and the vast opportunities for the healthcare industry to make effective adjustments in the way healthcare is delivered.
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    • Issue 02 – Health Policy Predictions
    • In anticipation of the 2004 presidential elections, PRime Cut takes a closer look at both candidates and makes some predictions on how healthcare will be affected by the chosen winner. We also take a look at the impact pharmaceutical companies have on US communities and how companies can gain a better understanding of those communities through the discipline of Communiology.
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    • Issue 01 – Public Relations in a Viractive Environment
    • This introductory issue of PRime Cut focuses on the evolution of communications media and its impact on how messages are delivered to the client. Learn about what we have termed the age of the Viractive, in which the goal is to provide the customer or clients with an opportunity that allows them to experience and be part of the message.