• PRime Cut is a Chandler Chicco Agency publication designed to share our perspectives on trends affecting the industry, our thoughts on best-practices, and new developments at CCA. We call the publication PRime Cut for a reason. Not only do we think it represents cutting-edge PR theory and application, it also represents one of the neighborhoods in which we work and live: New York's dynamic Meatpacking District. We hope you enjoy it.
    • Please email PRimeCut@ccapr.com to subscribe.
       
    • Issue 07 – Healthcare in Need of Culture Change
    • This special issue of PRime Cut takes an in-depth look at media practices around the world with a special focus on some of the regions dominating today’s headlines. Read what media experts from around the world have to say about the media opportunities and challenges their clients face in each region.
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    • Issue 06 – A Heavy Dose of Washington
    • Allison May Rosen, Head of Chandler Chicco Agency’s DC operation and Dean Rosen, Head of Mehlman Vogel Castagnetti, Inc., share their knowledge of Capitol Hill. The article explains why healthcare companies need to pay close attention to decisions made in Washington DC.
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    • Issue 05 – The Right Medicine
    • This issue takes a closer look at the evolution of patient-physician relationships over the last decade and provides insight about the responsibility of healthcare communications experts with both the patient and healthcare provider communities. 
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    • Issue 04 – Conducting Business in Today’s China
    • In this issue, we answer critical questions about China’s burgeoning healthcare market and offer insight gained through meetings with government officials, healthcare administrators and communications experts.
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    • Issue 03 – Opportunity Comes Knocking
    • This issue focuses on the current American healthcare system highlighting survey findings which point to patient discontent, the need for improvement and the vast opportunities for the healthcare industry to make effective adjustments in the way healthcare is delivered.
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    • Issue 02 – Health Policy Predictions
    • In anticipation of the 2004 presidential elections, PRime Cut takes a closer look at both candidates and makes some predictions on how healthcare will be affected by the chosen winner. We also take a look at the impact pharmaceutical companies have on US communities and how companies can gain a better understanding of those communities through the discipline of Communiology.
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    • Issue 01 – Public Relations in a Viractive Environment
    • This introductory issue of PRime Cut focuses on the evolution of communications media and its impact on how messages are delivered to the client. Learn about what we have termed the age of the Viractive, in which the goal is to provide the customer or clients with an opportunity that allows them to experience and be part of the message.