Perspectives
The Freedom to See. The Power to Do.®
The Freedom to See. The Power to Do.®
We call the publication PRimeCut for a reason. Not only do we think it represents cutting-edge PR theory and application, it also represents one of the neighborhoods in which we work and live: New York's dynamic Meatpacking District. We hope you enjoy it.
A Look at the Changing Face of Patient Communications
More so than any other time in recent history, healthcare communicators are more involved in the ultimate impact on the patient. There's a pressing need for us to take a fresh look at the patient and their personal health discipline because never before has there been a time we've been so fully engaged in nearly every aspect of patient care through communications. We take that fresh look in this issue, and also explore global topics like take-aways from a recent CCC Global Affiliate Summit and the impact of health reform in China. In this issue, you'll also find a recap of our recent "Health Reform: What Now?" roundtable, a new slant on PR measurement, and a "fable" on pharmaceutical branding.
View this IssueIn this special edition of PRimeCut marking CCC's 15th anniversary, Bob Chandler reflects on healthcare communications and how there's more opportunity now than ever before for those of us in the industry. In addition, several key CCC employees across global business units provide insights into the state of various communications specialties, from franchise communications to risk management, and from social and digital strategies to traditional media.
View this IssueA year into the continuing health reform debate, this issue of PRimeCut highlights some key insights we've gained about the politics of health policy, effective — and ineffective — communications strategies, the efficacy of interest groups in shaping health policy and, ultimately, about Americans' underlying skepticism of all things government. We've also taken a closer look at trends to expect in the coming year, a peek into why 2010 is the year of the patient with regard to social media and a glimpse at how gender intelligence is going to factor into healthcare communications in the near future.
View this IssueThe first six months of 2009 were filled with change and uncertainty, but the industry didn't sit still, forging ahead with big mergers and ground-breaking partnerships that all point to increased innovation. In this issue, we take a look at some of the key issues we expect the industry to face over the next six months, including the ever-evolving social media world, policy in the US and EU, and transparency and credibility for consumer companies.
View this IssueIn this issue, Allison May Rosen, head of CCC's Washington operations, and Dean Rosen, head of the healthcare practice at Mehlman Vogel Castagnetti and former health policy advisor to former U.S. Senate Majority Leader Bill Frist, give a comprehensive overview of how — and why — healthcare factors so strongly into this election. The main article explains why — no matter who becomes the next president — healthcare reform is on the agenda.
View this IssueTo keep everyone — pharma, politicians, healthcare professionals and communications specialists — on their toes, the online world continues to explode, putting more and more information at consumers' fingertips. In this issue, Marianne Eisenmann takes a closer look at exactly who is online and where and why they're seeking health information.
View this IssueIn this issue, Alison Dunlop, head of CCA's UK and EU specialist consumer health marketing services, explores the trend of consumer companies seeking counsel from specialist healthcare communications experts. To better illustrate this rising trend, Alison talks in-depth about the positive role healthcare specialists are currently playing in the growing functional foods category.
View this IssueThis issue highlights the current trend in marketing opportunities and challenges faced by the pharmaceutical industry, both in the US and the EU, and explores the role effective media relations can play in developing the right marketing mix to reach your target audience. It provides an in-depth look at the top three challenges of achieving top-tier media coverage and insightful media tips to tackle each.
View this IssueIn this issue of PRimeCut, Julie Adrian, Eleanor Petigrow and Kelly Teasdale explore the challenges of staying creative in a highly regulated environment and outline how looking beyond traditional tactics and recalibrating success can be imperative in healthcare communications. Neil Beasley and Max Brady also look at how integrated communications programs involve medical education and PR activities, supported by advertising and promotional campaigns in the article entitled "Integrate to Innovate."
View this IssueThis issue highlights the current trend in marketing opportunities and challenges faced by the pharmaceutical industry, both in the US and the EU, and explores the role effective media relations can play in developing the right marketing mix to reach your target audience. It provides an in-depth look at the top three challenges of achieving top-tier media coverage and insightful media tips to tackle each.
View this IssueThis special issue of PRimeCut takes an in-depth look at media practices around the world with a special focus on some of the regions dominating today's headlines. Read what media experts from around the world have to say about the media opportunities and challenges their clients face in each region.
View this IssueAllison May Rosen, Head of Chandler Chicco Agency's DC operation and Dean Rosen, Head of Mehlman Vogel Castagnetti, Inc., share their knowledge of Capitol Hill. The article explains why healthcare companies need to pay close attention to decisions made in Washington DC.
View this IssueThis issue takes a closer look at the evolution of patient-physician relationships over the last decade and provides insight about the responsibility of healthcare communications experts with both the patient and healthcare provider communities.
View this IssueIn this issue, we answer critical questions about China's burgeoning healthcare market and offer insight gained through meetings with government officials, healthcare administrators and communications experts.
View this IssueThis issue focuses on the current American healthcare system highlighting survey findings which point to patient discontent, the need for improvement and the vast opportunities for the healthcare industry to make effective adjustments in the way healthcare is delivered.
View this IssueIn anticipation of the 2004 presidential elections, PRimeCut takes a closer look at both candidates and makes some predictions on how healthcare will be affected by the chosen winner. We also take a look at the impact pharmaceutical companies have on US communities and how companies can gain a better understanding of those communities through the discipline of Communiology.
View this IssueThis introductory issue of PRime Cut focuses on the evolution of communications media and its impact on how messages are delivered to the client. Learn about what we have termed the age of the Viractive, in which the goal is to provide the customer or clients with an opportunity that allows them to experience and be part of the message.
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